Noetava vs ChatGPT
ChatGPT is the best-known AI product in the world, and as a general assistant it is genuinely excellent. This page isn't going to pretend otherwise.
The comparison that matters is a different one: ChatGPT is a shared, general-purpose service you visit. Noetava builds an AI that belongs to your business — trained on your documents, running privately, answering your customers on your website under your name.
The short version
- ChatGPT knows the world; a Noetava AI knows your business, because it was trained on it.
- ChatGPT lives in ChatGPT's app; your Noetava AI lives on your website, in your brand, or behind your API.
- ChatGPT is priced per person using it; Noetava is one flat price for your business, however many customers chat.
Side by side
| ChatGPT | Noetava | |
|---|---|---|
| Whose AI it is | OpenAI's shared models, used by hundreds of millions of people | A model fine-tuned for you alone — no other customer touches it |
| What it knows | The public internet; your business only if you paste it in or upload files each session | Your documents, policies and FAQs — trained in, plus live retrieval with citations |
| Everyday drafting & writing | Excellent — but it starts blank every time, and confidential details can't be pasted in | The same everyday jobs — emails, quotes, summaries — written with your prices, policies and facts already loaded |
| Where your customers use it | They can't — it's your account, in OpenAI's app | On your website as a branded widget, on a shareable page, or via API in your own software |
| Custom GPTs | Personalise instructions, but run on shared models inside ChatGPT — users need ChatGPT accounts | No account needed for your visitors; it's simply part of your site |
| Your data | Held by a US consumer service; controls vary by plan | Never pooled, never used to train anyone else's model, never sent to a third-party AI provider. UK GDPR, ICO-registered |
| Staying on-message | Will happily answer anything, in its own voice | Strict mode answers only from your knowledge and falls back to your exact wording when it can't |
| Price | Per seat, per month, per person | From £49/month; publishing to your website from £99. Your visitors never need an account and never pay a seat |
When ChatGPT is the right choice
You want a personal assistant for drafting, research, coding and thinking. For an individual doing general work, ChatGPT (or Claude) is superb, and Noetava doesn't try to replace it. Nothing stops you using both: a general assistant for yourself, a Noetava AI for your business.
When Noetava is the right choice
You want an AI that represents your business: answering your customers' questions with your policies, on your website, without your documents living inside a shared consumer service. And for your own team, the everyday drafting — emails, quotes, summaries — happens with the company's facts already in its head, instead of starting blank and pasting in things that shouldn't leave the building.
Common questions
No. Noetava fine-tunes and runs its own models on its own infrastructure. Your content is never sent to OpenAI or any other third-party AI provider.
It has solid general language ability, but it is deliberately specialised in your material rather than in world knowledge. If a question falls outside its knowledge, you can have it say so in your own words rather than guess.
Custom GPTs are a light layer of instructions over the shared model, inside ChatGPT's app. Your customers would need ChatGPT accounts, you can't white-label it, and your documents sit with a third party. A Noetava AI is a separate model trained for you, embedded in your own site.
Typically minutes, not days. Upload your documents, press train, and chat with the result the same morning.
Train your own private AI
Upload your documents, train in minutes, and see it answer. 7-day free trial on Starter — no card needed.
Written to be accurate as of August 2026; the other product will evolve, and so will we. Spotted something out of date? Email support@noetava.com and we’ll fix it. ChatGPT is a trademark of its owner; Noetava is not affiliated with or endorsed by them. See all comparisons.