Terms of Service
Last updated 13 September 2026
1. Who we are
Noetava (“Noetava”, “we”, “us”) is a service operated by MRD Assets Limited, a company registered in England and Wales under company number 15731565, registered office 62 Duffield Court, Brennan Close, Manchester M15 6NS. You can reach us at support@noetava.com. These terms are a contract between you and MRD Assets Limited. By creating an account or using the service you agree to them and to our Privacy Policy.
2. The service
Noetava lets you upload your own content, train a private AI assistant on it, and use that assistant in the app, on a hosted page, through the embeddable widget, or through the API. Noetava is a business service: you confirm that you are at least 18 and using it for business purposes, and that you have authority to bind any organisation you sign up on behalf of.
3. Your content
You keep ownership of everything you upload and of the assistant trained from it. You grant us a licence to store and process that content only to provide the service to you. We never use your content to train, improve or evaluate any model made available to anyone other than you, never pool it with other customers’ content, and never sell it or use it for advertising. You are responsible for the content you upload: you must have the right to use it, it must not be unlawful, and you must not upload personal data you have no lawful basis to process, or material you owe a duty of confidence over. For your uploaded content you are the data controller and we are your processor under our Data Processing Agreement, available on request.
4. AI output
Your assistant generates answers from the material you give it. Like any AI system it can misread a document or produce an answer that is incomplete, out of date or wrong, and it may say so when a question is not covered. Its answers are information, not legal, tax, financial, medical or other professional advice, and you must not rely on them as such. You decide how your assistant is used and are responsible for what it says to your visitors, for reviewing any answer before acting on it, and for giving your visitors appropriate privacy information where you store their conversations or collect their details. The public demonstration assistants on noetava.com are built from public documents to illustrate the service; they are not advice and must not be relied on for any decision.
5. Acceptable use
You must not use Noetava to: upload or generate unlawful, defamatory, infringing or harmful content; make decisions with legal or similarly significant effects on individuals without human review; process special-category personal data or children’s data without a lawful basis; send unsolicited marketing through lead capture; resell or share access to your account; probe, scrape or disrupt the service or other customers’ assistants; or attempt to extract another customer’s content. We may suspend or terminate accounts that breach these terms, and will tell you why unless the law prevents it.
6. Subscriptions & billing
Noetava is sold as a monthly subscription (Starter £49, Pro £99, Business £299 per month). Prices are in GBP; where VAT applies it is shown and added at checkout. The Starter plan includes a 7-day free trial with no card required. To continue after the trial you add a payment method, and the subscription then renews monthly until cancelled; if you add no payment method, the subscription does not begin and you are not charged. Prices may change with at least 30 days’ notice, and changes never apply to a period you have already paid for. Payments are taken by Stripe.
7. Cancellation & refunds
You can cancel at any time from the billing portal inside the app. Cancellation takes effect at the end of the current billing period, and you keep access until then. Because the service is delivered continuously, monthly fees already charged are non-refundable except where required by law. If you are a consumer you have a statutory right to cancel within 14 days of subscribing; by starting the service inside that period you ask us to begin supplying it straight away, and any refund is reduced for the service supplied before you cancel. The Starter trial requires no card, so if you do not continue you are never charged.
8. Availability & changes
We aim to keep the service available at all times but do not guarantee uninterrupted access; maintenance, updates and events outside our control can interrupt it. We may change or improve features, and will give reasonable notice of any change that materially reduces what your plan includes. Your assistant’s knowledge does not change until you retrain it.
9. Liability
Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be excluded or limited by law. Subject to that, we are not liable for any indirect or consequential loss, loss of profit, business, revenue or goodwill, loss of data beyond restoring it from our backups, or for any loss arising from reliance on an assistant’s answers; and our total liability for all claims relating to the service in any 12-month period is limited to the fees you paid us in the 12 months before the first claim, or £100 if you paid none. The service is provided “as is” to the extent the law allows.
10. Your responsibility for claims
If a third party brings a claim against us because of content you uploaded, what your assistant said to your visitors, or your use of the service in breach of these terms, you will cover our reasonable costs and losses from that claim, provided we tell you promptly and let you take part in the defence.
11. Ending the agreement
You can delete your account and all its data at any time from your Account page. We may end the agreement on 30 days’ notice, or immediately for a serious or repeated breach. On ending, your content is deleted within 30 days and overwritten in backups within 35 days, as set out in the Privacy Policy.
12. Changes to these terms
We may update these terms. We will post the new version here with its date and, for changes that matter to you, email the address on your account at least 14 days before they take effect. Using the service after that date means you accept the new terms.
13. Law and disputes
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute, without affecting any rights you have as a consumer to bring a claim where you live. If any part of these terms is found unenforceable, the rest still applies.
14. Contact
Questions about these terms? Email support@noetava.com.